email Marketing Tutorial: How To Write Emails That DOUBLE Conversions
In the realm of email marketing, ensuring your messages reach the coveted inbox can be a challenge. Copywriter Alex shares seven essential tips to enhance conversions by steering clear of spam filters and the dreaded Promotions folder.
1. Avoid Spam-Trigger Words:
Regularly update your knowledge of these trigger words to refine your email content.
2. Steer Clear of Spammy Formatting:
Formatting matters. Refrain from excessive punctuation, multicolored fonts, and symbols. Maintain a clean, professional appearance to improve deliverability.
3. Keep Subject Lines Simple:
Craft straightforward subject lines that convey the essence of your message. Avoid gimmicky or sensational phrases that might raise red flags for spam filters.
4. Optimize for Mobile:
With a significant portion of users accessing emails on mobile devices, ensure your content is mobile-friendly. Responsive design and concise, compelling content are key.
5. Segment Your Email List:
Tailor your emails to specific segments of your audience. Personalization enhances engagement and reduces the likelihood of being marked as spam.
6. Monitor Email Engagement:
Pay attention to engagement metrics like open rates and click-through rates.
7. Authenticate Your Emails:
Implement email authentication protocols like DKIM and SPF to verify your identity. This adds credibility to your emails and improves deliverability.
By incorporating these strategies into your email marketing endeavors, you can navigate the intricate landscape of spam filters and promotions tabs, ensuring your messages reach the right audience and contribute to higher conversion rates. For more in-depth insights into the world of copywriting and marketing, subscribe to Alex’s channel for weekly updates.
