Email Subject How To Write Killer Lines
Eliminate:
As a copywriter, encountering the email subject Promotions folder or triggering spam filters after investing hours in an email campaign is disheartening.
1. Eliminate Spam-Trigger Words:
Be aware of common spam words and update your vocabulary. Avoid terms like “free,” “sale,” or “amazing” to prevent spam filters from flagging your content.
2. Sidestep Spammy Formatting:
The way you present content matters. Avoid excessive punctuation, multicolored fonts, and symbols. Maintain a clean, professional appearance to improve deliverability.
3. Simplify Subject Lines:
Craft straightforward email subject lines that accurately represent your message. Refrain from gimmicky phrases that may raise suspicions and lead to spam classification.
4. Optimize for Mobile:
With a substantial number of users accessing emails on mobile devices, ensure your content is mobile-friendly. Responsive design and concise, compelling content are crucial.
5. Segment Your Email List:
Tailor your emails to specific audience segments. Personalization enhances engagement, reducing the likelihood of being marked as spam.
7. Authenticate Your Emails:
Implement email authentication protocols like DKIM and SPF to verify your identity. This adds credibility to your emails and enhances deliverability.
Navigating the complexities of spam filters and promotions tabs is essential for successful email marketing. By incorporating these strategies, you can increase the chances of your emails reaching your audience and achieving higher conversion rates. For more in-depth insights into copywriting and marketing, subscribe to Alex’s channel for weekly updates.
Investing in email tools like Glock or SendForensics is crucial to analyze words and phrases triggering spam filters. Comparing two versions of a launch email subject through SendForensics, a 51% deliverability improved to over 82%, showcasing the impact of tweaks.
