How I’d Become a Social Media Manager in 2023

How I’d Become a Social Media Manager in 2023
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I’d social media manager:

“It’s been a while since I started my career in social media management, and it’s safe to say that there have been significant changes, including new tools, technologies, and increased competition. Today, I want to break down step by step what I would do to start a career as a social media manager if I were beginning today.

The first question you might have is whether it’s a good time to start a career as a social media manager, given the intense competition, including challenges from robots and AI tools. My answer is a resounding yes. I believe social media management remains one of the best entry points into the digital landscape. It not only offers a way to pay the bills but also serves as a foundation for pursuing other digital avenues like web development, SEO, ad management, content creation, or becoming an influencer.

LinkedIn reports that social media managers are the third most in-demand marketing position by posting volume in 2022. Additionally, according to Search Engine Journal, digital marketing ranks as the third top marketing skill in demand, and social media marketing is the fourth. These skills continue to be valuable and versatile, opening up opportunities across various career paths.

Now, let’s dive into the steps to get started as a social media manager:

  1. Choose Your Working Style: Decide whether you want to be a freelancer, work in-house, or join an agency. Each option has its pros and cons. Freelancing offers independence but comes with the responsibility of being your own boss. In-house positions provide focus on a single brand, while agency roles offer diverse experiences but can be high-pressure.
  2. Select Your Niche: Niche down by choosing a specific industry, platform, or service. This helps you stand out in a crowded market. Whether it’s tech, beauty, food, or a particular platform like LinkedIn, becoming a specialist can set you apart.
  3. Build a Portfolio: Even if you’re just starting, create a portfolio showcasing your skills. You can work on portfolio projects, collaborate with existing employers or community organizations, or take on passion projects. Your portfolio demonstrates your capabilities and becomes crucial when pitching to potential clients or employers.
  4. Charge What You’re Worth: While you may start at a lower rate initially, don’t undervalue your skills. Charge what you’re worth, and as you gain experience and confidence, adjust your rates accordingly.

Starting a career in social media management may seem challenging, but with a strategic approach, passion, and dedication, you can navigate the evolving landscape successfully.”

“It takes about an hour to write a content calendar, two hours to schedule everything, and maybe an additional hour for content creation. Use a time tracker like Toggle or HoneyBook to record your time and figure out how much you want to make in a year. Then, calculate how much you need to make in a month and determine the client load you can handle. This will help you establish your rates.

Set your rates, create packages, and decide what services you’ll offer for those prices. Once that’s done, build a website. Having a website is crucial for establishing credibility, whether you’re freelancing or looking for in-house or agency positions. Squarespace is a great option for a DIY website, but there are many other builders to choose from.

Your website should include an about section, services page outlining your packages, and a contact page with an easy way for people to get in touch. Share testimonials if you have them, as they add credibility.

Now, start pitching. Personalize your pitches by researching the company and addressing the right person. Use tools like Snov.io to find email addresses. Consider sending a video introduction; tools like Vidyard or Loom can help. Focus on getting Discovery calls, not immediate sales. A goal of 25 calls is realistic, and statistically, you’re likely to convert some into clients.

While creating content is valuable for attracting clients, start pitching first. Content works slowly, and clients often prefer to see you in action. Platforms like Upwork can be useful for building your portfolio and getting initial clients. Personalize your pitches on Upwork and include video intros if possible.

As you gain clients, allocate time for content creation. Choose a long-form and short-form platform, like YouTube and LinkedIn, and create content that resonates with your ideal clients. Dive deep into your ideal client’s perspective and focus on topics they care about, not just what other social media managers might be interested in.

Following these steps, you’ll build a strong foundation for your career as a social media manager. Remember, the key is a strategic and personalized approach in pitching and content creation.”


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