How to Run ads on Linkedin (In 5 Easy Steps) | HubSpot

How to Run ads on Linkedin (In 5 Easy Steps) | HubSpot
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HubSpot:

LinkedIn ads offer a powerful way to advertise your business on the world’s most popular professional network. In this video, I’ll guide you on how to run a successful LinkedIn ad campaign, make your ads stand out, and share tips from LinkedIn for effective advertising. Don’t forget to like, comment, and subscribe for valuable content, and turn on notifications for updates.There are four types of LinkedIn ads: Message ads, Dynamic ads, Text ads, and Sponsored content. Check the description for a complete checklist on optimizing your page for powerful results.Click “Advertise” in the upper right corner to access Campaign Manager. Create a LinkedIn Manager account, your key to the LinkedIn ads world. Fill in necessary information, including the business page you want to link to, and start creating a campaign.

  1. Choose an Objective: Define your goal—awareness, engagement, or conversions.
  2. Select Your Targeting Criteria: LinkedIn offers 200+ characteristics for precise audience targeting based on job experience, interests, and more.

Dynamic Ads:

  1. Pick an Ad Format: Choose from Message ads, Dynamic ads, Text ads, and Sponsored content.
    • Message ads allow direct targeting with personal messages for brand consideration and lead generation.
    • Dynamic ads adapt to individual profiles, making them attention-grabbing and scalable.
    • Text ads let you send content directly to your audience for easy reaction measurement.
    • Sponsored content blends seamlessly into users’ feeds, reaching a broader audience.
  2. Set a Budget: Allocate a daily budget and start small, gradually increasing based on performance.
  3. Measure Ad Success: Utilize LinkedIn’s dashboard for tracking clicks, expenditures, CTR, and conversions.

For a deeper dive, check out our free academy course in the description, offering in-depth lessons on leveraging LinkedIn ads.

Now, let’s focus on creating engaging ads. Here are tips from LinkedIn:

  • Create Audience-Centric Content: Tailor content to your audience’s mindset at each stage of the funnel.
  • Check Out the Competition: Analyze competitors’ and other platform ads to identify areas for improvement.
  • Carefully Select Content: Match your content to the type of ad you’re creating for maximum impact.
  • Use Eye-Catching Visuals and Language:Grab that
  • Segment Your Customers:Product

LinkeIn:

Learn how to run and optimize LinkedIn ads for maximum impact. Let’s explore a success story from a business that implemented these strategies, achieving remarkable results. Take a moment to identify the company in focus: Scenario, a Paris-based digital signage solution provider facilitating real-time communication across numerous screens.

To achieve their goals of generating awareness, educating new audiences, and driving product purchases, Scenario utilized the Conversation Message ad. This strategy surpassed LinkedIn benchmarks, yielding over 500 high-quality leads in just one month and contributing to an estimated pipeline of around 180k euros.

Now, if you’re wondering why LinkedIn is the ideal platform for your advertising efforts, consider these three compelling points:

  1. LinkedIn’s Outreach Growth: In 2020, LinkedIn’s outreach expanded by 25 million people.
  2. Global Reach: An ad on LinkedIn can potentially reach 13% of the world’s population.

For a more detailed breakdown, check out our comprehensive guide on running ads on LinkedIn, developed in collaboration with LinkedIn. Don’t forget to enable notifications to stay informed about our latest insights and strategies.


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