How To Run YouTube Ads Step-by-Step Tutorial (2023)

How To Run YouTube Ads Step-by-Step Tutorial (2023)
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Youtube advertise:

What’s up? It’s Jamal.  And welcome back to the channel.  In this video, I’m gonna teach you the basics  of how to advertise on YouTube  and show you how to start running ads today  that drive awareness and engagement  even if you don’t have any videos ready to upload.  And when this video’s over,  check out our post on the HubSpot Blog  that will take you step by step through the process  of running ads on YouTube in rich, rich detail.  You can click the link for that in the description.  And while you’re down there,  be sure to subscribe to this channel  and hit the notification bell.  YouTube ads can be hard to figure out  and sometimes take years to master. 

Youtube Channel:

But if you follow some basic guidelines,  you should be able to see some results right away.  The first step is setting up a YouTube channel  for your business.  This is the same as if you’re planning  on posting regular YouTube videos without running ads.  And, real quick, if you wanna learn more  about promoting your brand with YouTube content,  download the YouTube Planning Roadmap found  inside our free 18 YouTube Templates for Business kit.  There’s a link in the description.  In addition to your brand’s YouTube channel,  you’ll need to set up a Google Ads account,  which is actually where you’ll run all of the ads.

Link account:

  Next, you have to link the two accounts.  (chain clinks)  Start by going to studio.youtube.com  and log in to your channel.  Then click Settings, Channel, Advanced Settings,  and finally, Link Account.  You’re now ready to start running ads.  Whew.  The question is, what type of YouTube ad  do you wanna run first?  YouTube offers three categories of ads:  skippable in-stream video ads,  non-skippable in-feed video ads,  and display ads.  Let’s start with skippable in-stream ads  since those are the most effective on YouTube ads  according to professional marketers.  To run a skippable in-stream ad,  begin by uploading the video  to your channel in YouTube Studio. 

Youtube studio:

Ads have to be a minimum of 12 seconds long  and can run up to 6 minutes. Start by uploading your video  like you would any other video in YouTube Studio.  Then, set it to Unlisted  so it won’t get mixed in with your organic YouTube content.  Once the video’s uploaded,  jump over to your Google Ads account  where you’ll run and monitor the campaign.  Click Create a new campaign.  Then start by selecting a campaign goal  like sales, leads, site visits,  or brand consideration or reach.  Don’t worry if you don’t have this completely figured out.  You can click choose a campaign without goal’s guidance.  Then scroll down to the next section and select Video ad. 

Bid strategy:

You’ll be taken to a page  where you can select your bid strategy  and budget goals.  Skippable ads are always CPV, or cost per view, ads. Set your budget either daily or a full campaign,  and then select the dates you want the campaign to run.  Next, you can target your ad  to hit only the audience you’re looking for. In some countries,  you can target household income by ZIP code.  And, of course, you can target by keywords and interests.  You hopefully have many of these targets defined  as part of your business’ customer profiles  and other internal data and research.  But what if you’re starting from scratch  or you wanna discover new audiences worth marketing to? 

Audience:

For that, YouTube offers a great tool  called Find My Audience. Finally, you YouTube allows you to target your ads  to run on specific videos or channels.  But be aware that this method can be expensive  if you target highly competitive channels.  And it’s probably not as effective as you think.  YouTube is part of Google’s larger ad network,  which means there are billions of placement opportunities,  most of which you would never consider  but can drive results in a much more cost-effective way.  Finally, it’s time to build of the actual video ad.  Start by choosing the video  that you uploaded to your channel,  then select Skippable in-stream ad.  Now it’s time to set up the banner  that will run directly below your video as it plays.  First, you have to enter a URL  where you want to drive viewers who click on the ad.  You can then customize the banner with a CTA button,  alternative headline, and display URL.  Or you can upload your own custom banner image.  And that’s it.  YouTube will start running your ad,  and you should start seeing results pretty shortly.  Now, there is an important thing  that you should know about results from YouTube ads  that are different from other online ads.

Most viewers:

  On YouTube, most viewers have strong intent  to watch the video they’ve chosen.  That makes getting them to take an immediate action  like clicking on your ad banner unlikely.  Yet 70% of YouTube viewers say they’ve bought  from a brand after discovering it on YouTube. (upbeat music)  – This data is wrong every freaking time.  – Have you heard of HubSpot? But let’s say you don’t have the time and resources  to create any videos right now. Of course not.  In addition to video-driven ads,  YouTube offers traditional display ads  that run next to a video on desktop  or as a banner that pops up  on the lower 20% of a video itself.  Because these aren’t video ads,  the setup is different from in-stream and in-feed ads.  Go back to create a campaign, select an objective,  then select Display as your campaign type.  Set up your targeting like you would any other ad. And if you haven’t already,  be sure to subscribe to the channel.  Now, if you’ll excuse me,  I’m gonna spend billions of dollars on ad placements  just to put some of my favorite memes on everyone’s feeds.  I think we can all agree that’s a good use of my money.  Until then, I’ll see you next time.  Check out our post on the HubSpot Blog  that will take you step by step through the process  of running abs…  Abs? What am I fool?


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