How to Set Up Facebook Ads (Step by Step)

How to Set Up Facebook Ads (Step by Step)
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Hey, it’s Jamal! Welcome to the channel. Today, I’m here to guide you through everything you need to know about Facebook ads, so you can start running your own and witness a surge in sales and signups. Before we dive in, take a moment to check the video description and grab HubSpot’s free Facebook Advertising Checklist. It’s a crucial tool to ensure your setup Facebook ads are optimized for top-notch performance. Also, don’t forget to hit that like button and ring the notifications bell to stay updated on our Facebook marketing videos. Now, let’s get started.

Facebook’s ad tools have proven their effectiveness in helping businesses of all sizes increase revenues and cut costs. With 98% of setup Facebook’s revenue coming from ads, the platform is continually innovating, developing new ad formats and refining targeting algorithms. The goal is to ensure every ad reaches the right audience at the right time.

Now, if you’re new to running Facebook ads or it’s been a while, here’s everything you need to know for immediate results.

The first step in any Facebook ad campaign is to define your goals. You can aim to:

  1. Increase awareness for your business or product.
  2. Drive online sales.
  3. Increase leads.

Ads that increase awareness aim to make someone aware of your business or product who wasn’t before. These ads remind customers of your business and improve the sentiment setup facebook surrounding your brand. If you’ve experienced those moments where you see an ad for something you just talked about, it’s the magic of Facebook’s targeting algorithm.

Ads that drive sales are more direct, pushing users to make a purchase online. This involves clicking from Facebook to an e-commerce landing page, which could be on your site, Amazon, Etsy, eBay, or other platforms.

The third goal is to generate leads. This is a middle ground between awareness and a sale. Users take direct action by signing up to receive more information that could lead to a sale down the road. Lead-generating ads work well for products or services with a longer sales funnel.

Your chosen business objective will shape every other aspect of your campaign. Once you’ve picked your objective, it’s time to decide on your ad content, which includes the ad format and creative elements.

For instance:

  • Boosting a post from your setup Facebook page is great for raising awareness.
  • Facebook or Instagram Stories are effective for increasing awareness.
  • Carousel ads, showcasing multiple images or videos, are popular for driving sales.

No matter your objective, your ad content decisions will play a crucial role in the success of your campaign. So, choose wisely and create compelling content that resonates with your audience. And with that, you’re on your way to running successful Facebook ads!

Facebook lead:

We all know what I’m using all 10 of those spots for – candy corn. Alternatively, you can use Facebook collection ads, which include up to four images or videos with a single link. Collection ads seamlessly link to Facebook Instant Experiences, a full-screen mobile advertising platform that doesn’t need extra time to load. These ads are so immersive; it’s easy to forget you’re using Facebook.

The next ad type is setup Facebook lead ads, allowing you to collect user information right in the Facebook mobile app. HubSpot offers easy integration between your CRM and Facebook lead ads, enabling you to follow up with a new lead immediately using an automated email flow.

It’s crazy; try it out sometime. We’ll discuss more modern methods Facebook provides to target ads later in this video.

Of course, ads from any era need quality creative to resonate with the audience, but there are unique rules for social media. One: be direct. The average user views a piece of content on setup Facebook for 1.7 seconds. Your precious ad dollars are just a thumb flick away from being wasted. So, make sure your copy is clear and maybe clever; your images are captivating, and if you’re using video, get to the point in three seconds or less. Also, always lead with how your product or service solves a problem for the customer. That’ll get their attention and give you extra time to sell yourself. That’s good advice for all marketing and dating. I’m single; someone date me, please.

You may have noticed that many ads on setup Facebook don’t look as good as those in other media. Running professional-looking ads is essential, even if you don’t have the budget for a top-shelf design team. Fortunately, online design tools like Canva offer an easy way to make great-looking ads using templates. Canva also connects directly with HubSpot’s Facebook ad integration, making us a one-stop shop for running high-quality Facebook lead campaigns. So, be sure to stop by, you know what I’m saying.

Finally, always follow Facebook size guidelines to ensure that your ad looks the way it was intended to. I think we’ve all seen those images that are stretched out super weirdly, and you’re like, how did no one find this? Why isn’t there quality assurance for this ad, you know what I’m saying? If you want to see more ads that work on Facebook, head back down to the description and click the link to download our free report – 50 Facebook ad examples that we actually clicked.

Now that you’ve created an ad, it’s time to target it. Custom targeting is the real reason why business owners love Facebook. Facebook offers several ways to target ads to get the most bang for your buck. The first is called core audience. With core audience, you can aim your ads at Facebook users within certain demographics like location, age, gender, education level, or job description, and even specific interests. I’m talking about anything from sentient fern friends to candy corn; they can get very specific.

The second targeting method Facebook allows is called custom audience. Have you ever gone to a company’s website, and the next time you check Facebook, you start noticing ads for that same product? That’s because your phone really is listening. A cookie that the website loaded into your browser is now telling Facebook where you’ve been and serves up ads accordingly. And if I’m being honest with you, I think I’d prefer a chocolate chip cookie over that kind, you know what I’m saying? But hey, we gotta do what we gotta do.

The practice of tracking has been around for almost as long as there have been ads on the internet. And while every few years, some marketers like to declare cookies dead or underbaked, Facebook has always found a way to get ads to the right audience. Even if you don’t want to rely on tracking users, Facebook also lets you customize your audience based on users who are already in your CRM. This is an effective way to cultivate leads and encourage returned customers. And if you still want to find new customers, Facebook’s newest targeting technique, called the look-alike audience, takes an existing audience like your CRM list and lets Facebook’s algorithms find a new audience with overlapping similarities. I told you, Facebook always finds a way.

And if you’re thinking to yourself, ‘Hey, Facebook, don’t at me,’ too bad, literally, they will do it. They’ve found a way, and they will continue to find ways to at you. I’m sorry, that’s the way it is now.

Awareness analytics include impressions, i.e., the number of people who saw your ad, as well as engagement, or the number of people who liked, shared, or commented on your ad.


And the final analytics to help businesses succeed on Facebook track the big picture. These include ROAS or return on ad spend. This takes the total revenue brought in from the campaign and divides it by the amount you spent on the ad. As long as the number on top is greater than the number on the bottom, you win. Good job.


If you’re ready to learn more, sign up today for HubSpot Academy’s free Facebook advertising training. Be sure to subscribe so you don’t miss any future Facebook marketing videos and go check out our video on understanding more Facebook insights and analytics. Until then, I’m just gonna be eating candy corn. I might just come back on here to straight up a full life-size candy corn. I will have become the candy corn. I’m looking forward to it. Until then, I’ll see you next time.

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