HubSpot Analytics Tutorial | How To Track Website Traffic

HubSpot Analytics Tutorial | How To Track Website Traffic
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Hi and welcome to Inbound Explain! I’m Shannon, and in today’s video, we’ll discuss how to track your traffic on HubSpot. Understanding your traffic analytics and website analytics is crucial for your SEO and inbound marketing strategies. It allows you to identify what’s working, what isn’t, and areas for improvement. Let’s dive in.

You’ll be taken to a page where HubSpot organizes your traffic analytics into four main sections: sources, topic clusters, pages, and UTM parameters. In this video, we’ll focus on sources and pages.

Starting with “Sources,” you’ll see a graph representing different traffic sources bringing visitors to your website. The graph is color-coded, and scrolling down reveals a table with data on sessions, new contacts, customers, bounce rate, and session length. HubSpot analytics tools are highly customizable. You can adjust the date range, choose specific data for your chart, and even edit columns to prioritize information.

Now, let’s explore “Pages.” Here, you can view specific data about your website pages, including website pages, landing pages, and blog articles. The graph provides an overview of page performance over time. You can customize the view based on page types, language, and domain. For more detailed information about a specific page, clicking on it will provide additional analytics.

HubSpot traffic:

Similar to other sections, you can customize and narrow down the information displayed.

HubSpot’s traffic tracking tool provides valuable insights into your website’s performance, helping you make informed decisions to enhance your marketing strategy. If you have any questions, feel free to leave them in the comments, and don’t forget to subscribe to learn more about inbound marketing and HubSpot. See you in the next video!


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