Social Media Platforms: Which Should You Use in 2023?

Social Media Platforms: Which Should You Use in 2023?
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Certainly, you may be tired of hearing the general advice that your business should be on social media without specific guidance. To address this, we’ve compiled a list of social media sites that you should consider if you’re not already using them.

Firstly, there’s Facebook, a platforms with a significant presence, boasting an average of 2.5 billion monthly active users as of December 2019. It held over 80 percent of the U.S. social referrals share to e-commerce sites in the same year. Managing a Facebook page for your business allows you to share various content types, interact with your audience, and leverage powerful advertising options, including video ads, slideshow ads, and photo ads.

Instagram, owned by Facebook, is another noteworthy social media platforms, with similarities in content sharing capabilities, including photos, videos, and stories. With over 1 billion accounts, Instagram is crucial for engaging with your audience. It offers advertising options similar to Facebook, allowing specific targeting based on interests, behaviors, or custom audience lists.

Lastly, there’s LinkedIn, a platforms with over 660 million users. It’s not just for job seekers, as it provides a professional network for businesses. Utilizing LinkedIn can be beneficial for networking, industry-related updates, and targeted advertising to a professional audience.

Incorporating these into your social media platforms strategy depends on factors like your industry and target audience, but exploring these options can open up valuable opportunities for your business.


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