What Does a Social Media Manager ACTUALLY Do?

What Does a Social Media Manager ACTUALLY Do?
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The Creativity Program, unlike the original fund, now requires creators to make videos longer than one minute. This marks a significant difference for the app that first gained popularity through short clips. Instead of publicizing a pool of money from which payments come out, TikTok stated that earnings would be based on views and other engagement metrics. However, the specifics of what constitutes ‘engagement’ and the view threshold remain vague.

Meanwhile, Meta’s approach with the Reels bonus is not entirely clear either. This move could potentially benefit select creators in the United States, Japan, and South Korea.

In other news, YouTube is shutting down Google Podcasts, redirecting its efforts toward YouTube Music. With Edison reporting that about 23% of weekly podcast users in the US prefer YouTube, this move reflects YouTube’s growing interest in the podcasting space. They plan to invest more in the podcast experience on YouTube Music, potentially creating a competitor to Spotify for podcasters.

The complaint alleges that YouTube failed to obtain explicit user permission for its ad-blocker detection system.

Switching gears to Elon Musk’s ventures, he unveiled an AI chatbot called ‘Grok.’ Musk, co-founder of OpenAI, is now presenting his own open AI competitor with a chatbot that promises a more sarcastic touch.

Lastly, the article mentions the shutdown of Omegle, a platform that once facilitated random video calls with strangers. Due to safety concerns and misuse, the founder decided to end Omegle, marking the end of an era for a platform that entertained millions.

The first question you might have is whether it’s a good time to start a career as a social, given the intense competition, including challenges from robots and AI tools. My answer is a resounding yes. I believe social media management remains one of the best entry points into the digital landscape. It not only offers a way to pay the bills but also serves as a foundation for pursuing other digital avenues like web development, SEO, ad management, content creation, or becoming an influencer.

LinkedIn reports that social media managers are the third most in-demand marketing position by posting volume in 2022. Additionally, according to Search Engine Journal, digital marketing ranks as the third top marketing skill in demand, and social media marketing is the fourth. These skills continue to be valuable and versatile, opening up opportunities across various career paths.


  1. Choose Your Working Style: Decide whether you want to be a freelancer, work in-house, or join an agency. Each option has its pros and cons. Freelancing offers independence but comes with the responsibility of being your own boss. In-house positions provide focus on a single brand, while agency roles offer diverse experiences but can be high-pressure.
  2. Select Your Niche: Niche down by choosing a specific industry, platform, or service. This helps you stand out in a crowded market. Whether it’s tech, beauty, food, or a particular platform like LinkedIn, becoming a specialist can set you apart.
  3. Build a Portfolio: Even if you’re just starting, create a portfolio showcasing your skills. You can work on portfolio projects, collaborate with existing employers or community organizations, or take on passion projects. Your portfolio demonstrates your capabilities and becomes crucial when pitching to potential clients or employers.
  4. Charge What You’re Worth: While you may start at a lower rate initially, don’t undervalue your skills. Charge what you’re worth, and as you gain experience and confidence, adjust your rates accordingly.

Starting a career in social media management may seem challenging, but with a strategic approach, passion, and dedication, you can navigate the evolving landscape successfully.”

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