Leads Email Marketing Tutorial: 3 Emails To Turn New Into Raving
Unveiling the Three-Step Indoctrination Sequence for Email Marketing Success
Greetings, Posse! It’s Alex, and today I’m divulging my tried-and-true three-step indoctrination sequence that can turn your new leads into devoted fans leads. As a copywriter or business owner, fostering a connection with your audience is paramount, and this sequence is your secret weapon. Let’s dive into the steps to elevate your engagement, deliverability, and long-term sales.
1. Email One: Acknowledge, I Feel You
The first email sets the stage. Welcome your leads warmly, express gratitude for joining, and acknowledge the problem they seek to solve. Empathize with their journey, reinforcing the core benefits of your brand. If they opted in for a lead magnet, remind them how to access it. This is your chance to infuse personality—keep it conversational. Encourage engagement by inviting replies or questions. Sneak in a subtle PS about your product or a welcome offer.
2. Email Two: Include, “Our Mission”
Now, integrate your leads into your mission. Make them feel part of the cause and highlight how they contribute. Encourage interaction, perhaps through a questionnaire.
3. Email Three: The Portal to Your Offer
In the final email, seamlessly introduce your offer. Transition smoothly from the mission to showcasing what you have for them. Highlight its value and relevance to their needs. Create a sense of urgency or exclusivity to prompt action. Remember, this email isn’t the climax—it’s the bridge to deeper engagement.
