Marketing 9 Shocking Facts About Email
Email Marketing: 9 Shocking Facts You Need to Know:
Ripped denim, Doc Martens, and… email marketing? Believe it or not, email marketing remains an enduring trend. Here are nine surprising facts that underscore its timeless relevance.
- Voice Assistants are Changing Reading Habits: With an estimated 8 billion digital voice assistants expected by 2023, more people prefer having emails read aloud. Adapting email content for voice search is crucial as reading emails becomes less popular.
- Interactive Emails Boost Engagement: Incorporating interactive elements like slides, videos, or animated GIFs can increase click-through rates by a whopping 73%. Creating a personalized, engaging experience within the email itself is key.
- Clickbait Backlash: Misleading subject lines lead to distrust. Around 54% of respondents admitted feeling deceived by clickbait subject lines. Keep subject lines clear, relevant, and experiment cautiously with emojis.
- Deliverability Challenges: Only about 79% of emails sent by legitimate marketers reached inboxes in 2015. Today, the landscape is likely more stringent. Ensuring emails avoid spam triggers and using spam score-checking tools is crucial.
- Spam Trigger Words: As spam criteria become stricter, avoiding trigger words is essential.
Craft emails that resonate, engage, and remain relevant in the evolving digital landscape.
Email Marketing Unveiled: Surprising Truths You Need to Know
Email marketing, the stalwart of digital communication, holds intriguing secrets that marketers must unravel. Buckle up as we delve into some eyebrow-raising facts that might reshape your email strategies.
- Mobile Optimization is Non-Negotiable: Nearly 60% of emails are now read on mobile devices, and poorly optimized ones face swift deletion within seconds. Responsive templates, succinct content, and user-friendly calls to action are essential to capture attention on tiny screens.
Numbers aside, these facts underscore the need for a nuanced, personalized, and behavior-centric approach to email marketing. Embrace these insights, test rigorously, and watch your email campaigns soar to new heights!
