Facebook Ads Split Testing – How To Split Test Facebook Ads For Beginners In 2023

Hey, you guys, Jason Ward’s here! In this video, I’ll discuss Facebook advertising split testing. Someone inquired about split testing in a previous video, so let’s dive into it. If you’re wondering what split testing is, it involves experimenting with two different variables in your marketing campaign. This could be testing a landing page versus a lead form, trying out different ad images or videos, or experimenting with various copies.

Now, a crucial tip, especially for beginners, is to test only one variable at a time. Don’t change too many elements simultaneously. For instance, if you’re testing different landing pages, start by altering just the headline. In another test, you can modify the call-to-action button, and in another, maybe the button color. Testing one variable at a time ensures clarity in understanding what works and what doesn’t.

There are various tools available for landing page split testing, but let’s focus on how Facebook has simplified split testing in the last few months. I’ll show you how to set it up in the Facebook Ads manager.

If we click on the green Create button and start a new campaign, for instance, a traffic campaign, you’ll notice a new feature: “Create a split test.” This allows you to A/B test your ad creative. You can test campaign objectives, audiences, ad creatives, placements, and delivery optimization.

In conclusion, split testing on Facebook has become user-friendly, making it easier to experiment with different elements in your campaigns. This data-driven approach helps you optimize your ads effectively.

optimization:

this is your actual app is it the image  that you’re using a video like are you  using a carousel ad are you using what  text are you using delivery optimization that’s more of like okay are you you  know going for link clicks so if they  click on the ad or landing page views  okay so link clicks there could be  somebody that clicks on the ad and then  let’s say they’ve got bad cell service  or just on their phone or something like  that or the Wi-Fi is bad and it takes  forever to load the page and so they  like exit out on the page before they  actually even go through and see what  the pages that counts as a link click.