How To Master Paid Social Media Advertising Like A Pro

Couch, I appreciate your presence, but let’s discuss what you’ve recently contributed, you know? Why not change things up a bit? Effective advertising on social media is one of the simplest ways to boost sales for any business and enhance brand reputation. If you’re not running ads on social media, chances are your competition is. I’m Jamal from HubSpot, and in this video, I’ll share some best practices for successful social media advertising, ensuring every dollar spent translates into increased business and better profits.

To make the most of this advice, consider downloading our free advertising planning kit from the link in the description below. Also, while you’re there, why not click the subscribe button and select the notification bell to stay updated on all things digital marketing? Let’s dive in.

Before you kickstart your social media advertising, it’s crucial to decide on the platform that suits your business. Many businesses overlook this fundamental decision, running ads on a platform that might not be the best fit. Understand your audience and choose accordingly.

Moving on, defining your business goals is essential. Different social media platforms offer tools optimized for specific outcomes, whether it’s increasing direct sales, sign-ups, or promoting content marketing. Clearly outlining your goals helps design and target your ads more effectively.

Before running ads, choose the right tools to manage your campaigns. HubSpot’s free Marketing Hub, for example, allows you to run ads on Facebook, Instagram, and LinkedIn, providing a seamless experience.

Now, let’s talk about ad creative. Integrate platform-native content tools into your advertising. For instance, leverage Twitter’s polling tool or Instagram’s interactive stickers. Always direct users to a relevant landing page to enhance user experience and reduce costs per click. HubSpot’s free tools include a landing page builder, making it easy to create custom pages for your ads.

Another key best practice is promoting your top-performing content. Not all content delivers equal value, so when you find pieces that resonate with your audience, allocate advertising dollars to boost their reach. Test different versions of ads within a single campaign to understand what works best.

Now, if you’ll excuse me, I need to figure out if this is one long thing or two things put together. You know what I mean. Oh, that was disgusting. I apologize. I won’t do it again. For now.