How to Run Facebook Ads The Right Way (Easy Steps)

Marketing:

However, many Facebook ads end up failing  and it can be hard trying to figure out the reason why. Hey, everyone. It’s Rimi from HubSpot.  If you liked this video, then  First mistake, not having a clear end goal with each ad. Is the purpose of this ad to build brand awareness  and gain a following? Determining your end goal. This course is great for social media marketers,  marketing managers, directors,  but I think everyone should take it.  A, because it’s a free resource that will teach you a lot.  And B, if you learn how to run successful Facebook ads,  you could be making a lot more money.  Who doesn’t want that?  I’ll have this course linked down below  for anyone that wants to check it out. 

Potential:

Not a fun feeling for a potential buyer.  So if your new skincare line is launching an eye cream,  then the ads should only display the eye cream  and the call to action should be for purchase.  The customer can learn about your other amazing products  and special offers later on  after they’ve gone to your website and explored.  Also, the click through website link should go directly  to the product page and not your brand’s homepage.  Sending potential buyers to the direct product page  makes their buyer’s journey a lot easier  than sending them to the website’s homepage  and then them having to search  and find the promoted product.  Mistake number three,  sticking to only one type of ad format. 

When you’re getting started with Facebook ads,  it’s important to avoid the lazy route.  Just because you saw success with one format  doesn’t mean you limit yourself to that.  If you’ve always used still images,  don’t be scared to try a video format ads instead.  Test out different styles of video ads as well.  You can do long form or short form, audio or no audio,  animated or live action.  Facebook advertising is very competitive now.  And while consistent see is obviously important,  so is variety.  You could find that people engage more with your video ads,  but your still images are what produced the most clicks  for your business.  Also, think about the best formats  to get your message across.  Have a customer

Ads:

And from here, we can see how many ads are running  and what these ads look like.  This tool lets you see things like the copy they used,  the image or video,  how long these ads have been running for, et cetera.  It’s very important to make the time  to study your competition.  And I would do this with multiple competitors  to give you a better overall idea  of what’s working and what’s not in your niche.  While studying, check to see how long the ad  has been running.  If the ad has been running for a long time,  chances are it’s probably a great ad for them  and would be great to get inspo from as well.