FULL Facebook Ads Tutorial for BEGINNERS (2023)

Facebook:

Today’s video is a Facebook Ads masterclass, designed to take you from zero experience to a full-blown expert by the end.

Let’s dive into the training. We’ll cover why advertising on Facebook is essential, the assets you’ll need, setting up your Facebook page, business manager, creating your first campaign, defining your budget, evaluating results, and optimizing your campaigns.

Why advertise on Facebook? With 1.93 billion daily active users and 28 billion in total ad revenue annually, it’s a powerful platform. The average cost per click is around $1, and CPM is 11.54 cents.

Now, why do I advertise on Facebook? I run an advertising agency, IIG Meter, started at 16, providing financial freedom with annual profits ranging from 1.2 to 1.5 million dollars.

Benefits of advertising on Facebook ads include selling products, generating leads, distributing content, and promoting app installs. Facebook’s extensive user data allows precise targeting, and their machine intelligence often negates the need for manual target.

Stay tuned for the step-by-step guide in today’s masterclass.

The first step in advertising on Facebook is understanding your target audience, using CPC for cost control, and leveraging the platform’s predictability. The assets needed for advertising include a Business Manager, Ad Accounts, Pages, Domains, Pixels, and Payment Methods.

Page:

To start advertising, follow these steps:

Create a Facebook Page:

Sign up using the provided link.

Choose the type of page (business, brand, community, public figure).

Enter business information, category, and a brief description.

Add profile and cover pictures, create a username, and provide business details.

Set Up Business Manager:

Use the link provided to create a Business Manager account.

Provide real business information and use a work email address.

Confirm the creation through the verification email.

Go through the business verification process for added security.

Create Ad Account:

In Business Manager, go to Business Settings, click on Pages, and add your Facebook Page.

Add Payment Method:

In Business Manager, go to Payment Methods and add your card or connect PayPal or a bank account.

Avoid using PayPal, as it may increase the likelihood of ad account shutdowns.