What’s New in Social Media Marketing Right Now? November 2023
Marketing Instagram:
“I’m thrilled about this feature—Instagram is testing the ability to turn off read receipts! Welcome back to the Freelance Friday podcast, where today we’ll dive into the exciting updates in the social media marketing world over the past month. There’s a lot to cover, so let’s jump into the stories.
First up, Threads. Threads, which had a meteoric rise, is now facing potential legal trouble. A small UK software company, holding the trademark for the name Threads for over a decade, has demanded that Meta stop using the name within 30 days.
Now, onto Instagram’s latest features. Facebook has announced that creators can now test different versions of Reels, among other new Creator tools. This includes the ability to A/B test various aspects of Reels, such as thumbnails and captions. Creators can set up to four different versions, and after a short 30-minute testing period, the version with the most plays will be the default one on the Creator’s profile.
In addition, Facebook has introduced replay metrics, providing insights into how many replays a Reel receives compared to initial plays. This feature aims to give creators a more comprehensive view of their content performance.
Moving on to more Instagram news, there’s an exciting feature in the works—turning off read receipts in Instagram DMs.
Lastly, Instagram has announced a holiday bonus for Reels creators. This invite-only test will reward creators for sharing their creativity through Reels and photos.
In conclusion, these updates showcase the dynamic landscape of social media platforms, from legal battles to exciting new features. Stay tuned for more developments in the ever-evolving world of social media marketing.”
“The Creativity Program, unlike the original fund, now requires creators to make videos longer than one minute. This marks a significant difference for the app that first gained popularity through short clips. Instead of publicizing a pool of money from which payments come out, TikTok stated that earnings would be based on views and other engagement metrics. However, the specifics of what constitutes ‘engagement’ and the view threshold remain vague.
Meanwhile, Meta’s approach with the Reels bonus is not entirely clear either. The company will reward Reels creators for sharing their creativity through a holiday bonus, but the exact criteria and amounts are undisclosed. This move could potentially benefit select creators in the United States, Japan, and South Korea.
In other news, YouTube is shutting down Google Podcasts, redirecting its efforts toward YouTube Music. With Edison reporting that about 23% of weekly podcast users in the US prefer YouTube, this move reflects YouTube’s growing interest in the podcasting space. They plan to invest more in the podcast experience on YouTube Music, potentially creating a competitor to Spotify for podcasters.
However, YouTube is facing challenges in the EU, where a complaint has been filed accusing the platform of violating privacy laws. The complaint alleges that YouTube failed to obtain explicit user permission for its ad-blocker detection system.
Grok is in the early testing phase and will be released to subscribers of X’s top-tier subscription service, Premium Plus.
Lastly, the article mentions the shutdown of Omegle, a platform that once facilitated random video calls with strangers.
